WriteSpark

APRIL 10, 2012

These ideas can help your search. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Tips for saving time and identifying the best candidates when searching for case study prospects. Guidance for determing whether you have enough content to justify a full case study.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Tips for saving time and identifying the best candidates when searching for case study prospects. Guidance for determing whether you have enough content to justify a full case study.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

JULY 30, 2009

Search engines. For marketers, this study confirms the need to create extensive and regularly updated content. Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): .

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

AUGUST 18, 2009

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. Her tips also apply to finding writers through a LinkedIn or Google search. . But using these sites can be overwhelming and nonproductive if not approached carefully.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. Her tips also apply to finding writers through a LinkedIn or Google search. . But using these sites can be overwhelming and nonproductive if not approached carefully.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Case Studies. Sales Materials. Social Media. White Papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

SEPTEMBER 24, 2009

Identifies the best ways to present technical content. Product architectures, potential applications, return on investment (ROI) analyses, and selection guides are among the content types that are often better presented as structured text or visuals instead of in essay-style narrative.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120