Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Content Marketing Influencers to Follow, Outbrain. That’s when I started doing content marketing.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

SEPTEMBER 12, 2017

Technology can drastically lower your search time, however a level of human intelligence and judgement should always be used when dealing with other humans. This means put your detective hat on and start searching each influencer’s social footprint to see if they are truly influential or just a retweeting machine.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

AUGUST 31, 2017

Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Bio: Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We didn’t call it content marketing at the time.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Branding 201

Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Capstone Hill Search. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. RaganComms.

PR 100

PR PageRank Branding Brand Identity 100

Onalytica B2B

JANUARY 18, 2017

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. And 2017 is the year we’ll see artificial intelligence and machine learning start to affect the content we see, and the decisions we make, as marketers.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

APRIL 20, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They are hooked on the engagement and feedback that cool content provides to the brand. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Search Engine Journal.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 16, 2015

The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. There is far more to influencer marketing.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Customers choose to consume influencers’ content. The reason the above works so well is that if a customer is being exposed to an influencer’s content, then they are familiar with them and follow them. So, they have consciously made a decision to consume that content which is half the battle won. A click does not = sales.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. 3) Lack of quality content / brand messaging. Content Blue Marker.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MARCH 3, 2016

Be sure to follow them to stay up to date on the best content and resources on artificial intelligence and machine learning! Tech giants have all been investing heavily in AI and Machine Learning. In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. Olson (#10).

Marketing AI 0

Marketing AI Lead Ranking Branding Brand Identity 0