Content, Press and Web 2.0 - B2B Marketing Zone

Five Lessons From the Web 2.0 Summit

Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. This year’s Web 2.0

Web 2.0

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals

How Businesses Can Market Like Beyoncé

B2B Marketing Traction

DECEMBER 30, 2013

Post messages and content that will interest them. Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Social Media/Web 2.0 Add value and show up consistently. Don’t sell, but tell your story. Plan and execute a compelling launch.

Web 2.0

Web 2.0 Planning Business Advertising Agencies

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Marketing Strategy Social Media/Web 2.0

Social Media

Social Media Social Marketing B2B Marketing Marketing Strategy

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site.

Optimization

Optimization Web 2.0 Planning Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

B2B Marketing

B2B Marketing Top of Funnel Paid Search Agency Content Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation

Curation RSS Web 2.0 Content Marketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning

Planning B2B Marketing Emarketing B2B

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

APRIL 10, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. When your audience goes from being a cardboard cutout to a real persona, you and your team can empathize with them – and do a much better job of creating content, messaging, and calls to action that really resonate. Click To Tweet.

Buyer Personas

Buyer Personas Ideal Customer Profiles Work Management Marketing Management

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 8, 2009

In fact, our new site's press section will basically be a blog. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. New media and Web 2.0 Press sections today don't have mechanisms for people to respond to a press release, to ask questions.

Gartner

Gartner Social Media Social Marketing Planning

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 6, 2009

In fact, our new site's press section will basically be a blog. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. New media and Web 2.0 Press sections today don’t have mechanisms for people to respond to a press release, to ask questions.

Gartner

Gartner Social Media Social Marketing Planning

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Are you solving the harder but more pressing issues faced by your company? But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Does Your Business do Podcasts? It Should

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0

Web 2.0 RSS Webcast Business

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Achinta offers his industrial clients marketing for engineers by an engineer.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Let form follow function: Your blog’s design should never overwhelm or distract from the content.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Until there’s a clear “owner”, a task won’t get done.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.]

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Five Lessons From the Web 2.0 Summit

How Businesses Can Market Like Beyoncé

Webinars

Trending Sources

A Social Media Strategy for B2B Marketers

Webinars

The Twofold Benefit of Optimizing Marketing Content

How Relevant Marketing Content Helps B2B Branding

Focus on Content in B2B Marketing

The 4 Most Common Mistakes in B2B Content Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Top 10 Clichés to Avoid in B2B Marketing Content

Content Creation Made Easy

Using Content to Move Prospects Forward in the Sales Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

7 Strategies for Using Content to Market Industrial Products

7 “Rs” for B2B Marketing Content Planning

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Are Personas Just a Nicer Word for Stereotypes?

Variety of Content is the Key in the Early Stages of the.

How Lack of Marketing Content Can Derail Your Website Redesign Project

What Trigonometry Has to Do With Marketing?

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Optimizing Your WordPress Business Blog

The Role of B2B Marketing is Shifting from Lead Generation to.

Social Media with Email Marketing – is it the Super Combo?

A Blogging Style to Call Your Own

101 Tips from 50 Small Business Bloggers

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Whatever Happened To The Business Case

Generating More “Educated Leads” on a Small Budget

Does Your Business do Podcasts? It Should

The Challenges in Adoption of Marketing Technology « The Effective.

Business Value of Social Networking

How to Make Your Business Blog Be All It Can Be

effective marketer principle 4: take responsibility for decisions

5 Things Industrial Marketers Must Do to Attract Engineers and.

Deconstructing the Four Stages of the Industrial Buy Cycle

Choosing an Email Marketing Software « The Effective Marketer

Successful Industrial Websites Require Part DiY and Part.

Don't Count on Marketing Automation to Solve All Your Lead.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

Shortening the Industrial Buy Cycle in 5 Simple Steps

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