Tomorrow People

NOVEMBER 21, 2018

Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. Antonia set out to reorganize the content marketing strategy , aligning it to personas and putting the customer at the heart of Thomson Reuters’ marketing function.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. STEP 3: Document them in your content strategy. In the CMI.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Tomorrow People

NOVEMBER 14, 2017

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To That means using insights into the market and carefully crafted research to create unique content which strikes at the heart of the prospect’s business problem.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Tomorrow People

APRIL 27, 2022

By knowing who your most valuable customers and personas are, you can craft more effective marketing strategies and produce more personalised marketing assets. However, you can still deduce what kind of segments your competitors are targeting by analysing their offering, their online presence, their content strategy, etc.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Tomorrow People

DECEMBER 18, 2017

Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. All you want for Christmas is content marketing success, so here’s a day-by-day tip list to hand over to your true love (marketing agency!) So don't just create content for content's sake! Day 1: BE Strategic.

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

Tomorrow People

DECEMBER 2, 2020

Content marketing provided a strong ongoing pipeline for attracting prospects and nurturing leads. Product development and strategy Product marketing helps to shape the product strategy by building an intimate knowledge of the target personas, their goals, needs, and challenges, and how they are using existing products. Buyer personas.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Tomorrow People

NOVEMBER 12, 2018

The futurologist’s research allowed Verint to develop thought leadership content that made it a leader in its field, but it also led the company to change its own approach to marketing. This meant Marije had to re-think Verint’s approach to its content marketing strategy , including the sweet spot between privacy and personalization. “

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. IBM: Hyper-Personalised Content.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Tomorrow People

MARCH 27, 2018

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. Things that drive content marketing agencies crazy. That’s a wrap….

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Tomorrow People

FEBRUARY 2, 2021

As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Persona development. Hubspot might not have invented the concept of the marketing persona, but they certainly helped to develop and popularise it. In their own words.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

MAY 18, 2021

The user is invited into a virtual office building , where the first step is to ‘choose your character’ from the list of key personas. Finally, they are invited to learn more by accessing content further down the funnel. Getting personal with B2B prospects. Hitting home with the B2C audience.

Top of Funnel 156

Top of Funnel Marketing Funnels Interactive Marketing Marketing Prospects 156

Tomorrow People

JUNE 14, 2022

Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors. If they have multiple personas, keep in mind their messaging may differ for each segment. What personas are they targeting, and how? Plus, their SEO, SEM and PPC performance.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

FEBRUARY 9, 2021

At Tomorrow People we recommend building out a persona matrix as a fundamental part of your GTM planning. Let’s walk through the basic steps of creating a persona matrix. Building a persona matrix step 1: Define prospect roles. Start with a blank template and write down your key target personas horizontally across the top.

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

JANUARY 8, 2021

Many more B2B brands will join the audio content wave, increasing the volume of content and driving up the need for quality and differentiation. B2B brands are often targeting highly specialist personas. This offers an ideal opportunity to develop niche content and build deep engagement with your expert audience.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The current client base boasts leading brands such as Tesco, Asda, and Virgin Media.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Scoring 31

Tomorrow People

MAY 30, 2022

Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers. Content plans should always be informed by research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

NOVEMBER 6, 2020

Lead generation content created to engage with this audience puts contacts into a pipeline, but what about those “lower down the food chain”? Download Putting your audience first: The New Rules of Content Marketing for 2020 and Beyond. Ready for more marketing inspiration?

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Tomorrow People

JULY 19, 2022

Leads could be trials started, demos requested, or even thought leadership content downloaded that’s related to the new product. Website traffic / page views: Be sure to measure views of all of your launch content as well, which includes website traffic or page views to new product pages, landing pages, and related content.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

MAY 9, 2022

Some people may find written content (i.e. To help you further understand the needs, priorities and challenges that your internal stakeholders have, create an internal persona research document. brochures, memos and leaflets) to be more challenging to read; others may prefer it over videos or face-to-face meetings.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Tomorrow People

APRIL 25, 2012

A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. The rise of content has made copywriting even more of a priority. Create marketing personas.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

OCTOBER 10, 2017

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Differentiate your content marketing with quality content. Guess what?

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Tomorrow People

SEPTEMBER 27, 2022

What types of content and topics perform best? Define your target market and buyer personas. How to build your buyer personas. Once you’ve chosen your ideal target market, zoom in closer and start building your personas. Personas are fictional profiles based on real data. Formulate your content strategy.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

NOVEMBER 14, 2012

And you end up pushing out content that panders vaguely to what the board said, but misses the consumer, putting you on a long road to nowhere…. Use the intelligence you gather to build accurate customer personas, A cohesive content plan. The board gives the CMO a slamming for lack of pipeline and not enough PR. The Dam Busters.

Planning 120

Planning CMO Marketing & Strategy PR 120

Tomorrow People

NOVEMBER 14, 2012

And you end up pushing out content that panders vaguely to what the board said, but misses the consumer, putting you on a long road to nowhere…. Use the intelligence you gather to build accurate customer personas, A cohesive content plan. The board gives the CMO a slamming for lack of pipeline and not enough PR. The Dam Busters.

Planning 120

Planning CMO Marketing & Strategy PR 120

Tomorrow People

SEPTEMBER 27, 2022

What types of content and topics perform best? Define your target market and buyer personas Not every customer is an ideal customer. How to build your buyer personas Once you’ve chosen your ideal target market, zoom in closer and start building your personas. Personas are fictional profiles based on real data.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. It is however wise to remember that quality over quantity is the mantra that should be followed. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. It is however wise to remember that quality over quantity is the mantra that should be followed. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

JANUARY 4, 2018

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Once everyone got the memo about the power of content marketing a few years ago, the unstoppable tide began to flow. In this competitive content environment, how do you make yourself heard above the noise?

Differentiation 237

Differentiation B2B Marketing Content Marketing Planning 237

Tomorrow People

NOVEMBER 22, 2019

How to use content to build a lead generation strategy that'll keep your sales team happy. Armed with this knowledge, you can then create finely targeted content that speaks directly into the prospect’s situation, preparing them to pull them into the next stage of the pipeline. Awareness content. Consideration content.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. Storytelling can also boost your content marketing results. This age-old literary technique isn’t just appropriate for fictional books; it’s essential for your marketing content. For this reason, simply publishing good content isn’t enough.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

APRIL 5, 2018

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. The main issue?

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Tomorrow People

MAY 24, 2022

Unfortunately, this is a misstep because the needs of your target personas in the pre-launch stage and the post-launch stage are not the same. Persuasive and timely content. How to get started: Make sure your organisation has a content calendar first. It’s also important to have a content scheduling tool in place.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

JUNE 20, 2022

A strong brand element will emphasise your organisation’s expertise in resolving the day-to-day challenges that your target personas face. Likability refers to how well a brand element is written or designed (in the eyes of the target persona). Make sure your fonts match your target personas. taglines or slogans). Likability.

Product 177

Product Brand Identity Branding Work Management 177

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. Storytelling can also boost your content marketing results. Show, don’t tell This age-old literary technique isn’t just appropriate for fictional books; it’s essential for your marketing content. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

DECEMBER 18, 2018

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. These days, the predominant way customers connect to content is SEO. What’s a keen content marketer to do? The rise of ROC: Return on Content.

SEO 153

SEO Practices Content Social Media 153

Tomorrow People

DECEMBER 20, 2018

But it’s also important to recognize that it won’t replace your seasonal emails, write content for you, or be there when you need a human touch from sales or customer service. Better customer retention relies on a content marketing strategy that can appeal to their pain points, objectives, and interests. New to content marketing?

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Tomorrow People

MAY 17, 2022

Tiered pricing also gives you the flexibility to market to multiple personas. Canva is an online graphic design tool that helps businesses create engaging visual content. Establishing a clearly-defined set of customer personas is the first step to this. This way, you still keep that customer. Disadvantages of tiered pricing.

Lead Ranking 156

Lead Ranking Pricing Price Enterprise Management 156