Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

MARCH 7, 2012

Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. How writing a book can help generate awareness and build reputation.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Element #4 – Personas – from there you can compile a buyer persona with a minimal investment. to learn more see my blog post on generating a buyer persona with Facebook ).

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The most common mistake I see is getting the balance of Content Marketing activities wrong.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Buzz Marketing for Technology

SEPTEMBER 8, 2009

Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. Learning them are key to success in each of them.

Companies 100

Companies Wiki Enterprise Management Social Media 100

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

MAY 22, 2013

They’ve also got enough content to appeal to every person in the US if they want to – it’s just a question of surfacing the right content to the right people. Therefore there is no extra work involved in getting more products or content; the challenge is simply using it better.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100