B2B Marketing Traction

AUGUST 2, 2013

You need to know your customers’ persona(s). 2 Create engaging content (Michael Brenner). #5 Lee Odden also wrote this post, 11 Examples of Killer B2B Content Marketing Campaigns Including ROI , which has some good B2B examples. Marketing Soapbox b2b content customer innovation marketing' Who are your customers?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 2, 2012

So, you need to plan enough time to write quality content. Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. Let’s look at the question of how much time blogging can take.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

FEBRUARY 3, 2012

Spend it on content. Start understanding your customers – create marketing personas and use them. Start creating great content , including a company blog and videos. Stop paying for SEO (search engine optimization). Stop using proprietary platforms and technology for your website. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 1, 2011

We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). We need valuable content to attract and engage prospects so that we can convert them to customers online. This is a marketing paradigm shift.

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

MAY 30, 2014

When (not if) people follow you, you need to deliver content and information consistently. Your brand has one voice, one look and feel, one persona that comes across every time. An un- or poorly-branded company page on social media shows that you’re not consistent.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your marketing persona and strategic objectives. Then offer great content, contests, events and interesting messaging ( this is the food and water ) to increase followers, engagement and conversion.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 23, 2010

So marketing tactics must change – businesses need to put great content online and attract buyers to it. Now more than ever agencies need to take a strategic role in developing businesses’ persona, positioning and messaging rather than being the broker of expensive marketing tactics.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MAY 21, 2014

Content marketing requires strategy and discipline for successful results. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Identify the content your audience needs and wants.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Write a creative marketing persona that describes each type of customer that buys your product or service. Distribute these personas to everyone who touches customers in your company and make sure they understand what they mean. Marketing Planning b2b customer marketing marketing persona plans' Know your customer.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ). They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100