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Why startups need more than just press releases

Martech

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” You need news to be newsworthy.

Press 106
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6 Things Your Company Needs to Know About Paid Social Advertising

EveryoneSocial

Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. Plus, supplying enough good content to keep algorithms “happy” can require substantial resources – perhaps more of a commitment than your business can handle.

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Telmar appoints Tomorrow People for lead generation, content, paid social media

Tomorrow People

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. We’re putting the product experience front and centre by building everything around the goal of driving trials.

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Jacob Frese Brings His Digital Marketing Specialty to ER Marketing’s Digital Team

Navigate the Channel

. – ER Marketing is pleased to announce Jacob Frese joined the agency as Director of Digital. Frese was most recently a digital marketing specialist with a national company that addresses insurance needs for small business owners. Jacob has digital acumen that will benefit the agency, our team and each of our clients.”.

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Agency

Directive , the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients.

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Agency

Directive , the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients.

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How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling

Contently

Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. But this isn’t another example of a financial services company co-opting a good cause to sell you things. A different kind of financial services content. A guide to C02 told by cats, cars, and kegs.