SmartBug Media

SEPTEMBER 10, 2019

have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today? Here are the most critical pieces of information that I took away from working with genomics companies for almost a decade. Today, most individuals in the U.S.

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. I think that’s part of the overall customer experience that B2B companies need to be thinking about.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

SmartBug Media

JUNE 5, 2020

Guest author Brad Beutler is the Director of Content at Terminus. Hosted by Kula Partners, an agency committed to helping leading B2B manufacturers craft digital experiences. Think of TAM as all of the companies you could possibly ever sell to. Then describe a company or business that’s the best fit for your product.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s No changes in audience or engagement.

Twitter 116

Twitter Advertisements Advertising Budget Programs 116

Oktopost

NOVEMBER 9, 2023

7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play. Understand content marketing for top of the funnel. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The current client base boasts leading brands such as Tesco, Asda, and Virgin Media.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Scoring 31

Metadata

FEBRUARY 2, 2023

Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do. Display works for some but it doesn’t work for everyone.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Contently

MAY 19, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. These types of stories weren’t always the norm for JLL, which partnered with Contently to expand its content program. JLL launched Real Views to move beyond publishing company-centric stories.

Product 105

Product Storytelling Content Thought Leadership 105

EveryoneSocial

JUNE 29, 2023

We define it as your people sharing your most important content to their social networks. Critically, most important content can mean a lot of different things. It can mean your corporate content, blog posts, press releases, product launch announcements, event promotions, new hire announcements, etc. Pretty simple.

Planning 52

Planning Paid Search Agency Paid Social Agency Social Networks 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company in the modern media landscape. Take Catbrella Inc.,

Press 28

Press Template Public Relations PR 28

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

Social Media 94

Social Media Social Marketing Skype Content Marketing 94

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. What can I get out of social media marketing?

Social Media 105

Social Media Social Marketing Media Planning 105

BDB

MARCH 1, 2024

In fact, research shows that today, 47% of people said they spend more time researching B2B purchases than they did in the past and 55% rely more on content to research their purchasing decisions. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

In fact, research shows that today, 47% of people said they spend more time researching B2B purchases than they did in the past and 55% rely more on content to research their purchasing decisions. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

EveryoneSocial

JUNE 4, 2019

Because of this shift in the way people communicate, brands and companies are looking for ways to succeed in this crowded playing field. That could be through word of mouth, product reviews, creating content, or commonly through social media. The two best brand advocates are your company’s employees and customers.

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. So press on. But not how we did before.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. As consumers continue to voice their opinion and actively tune into more content, FIFA, broadcast networks, and media companies have taken note.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. As consumers continue to voice their opinion and actively tune into more content, FIFA, broadcast networks, and media companies have taken note.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sword and the Script | B2B

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

PR 68

PR Twitter Brand Identity Branding 68

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. What is localized social marketing? Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sharpspring

NOVEMBER 10, 2020

If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”. Instead, focus on what sets your company apart from the rest. If your website is taking too long to load, they will most likely exit the page before ever seeing your content or engaging with you.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Sprout Social

APRIL 13, 2017

Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. The second purpose was to acquire content.

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources.

Resources 52

Resources Video Marketing Planning Work Management 52

Brandwatch Marketing

OCTOBER 5, 2020

The best strategies take planning and tie into a company’s overall strategy. The main thing is that there is potential in social media marketing for most companies, but it’s a rarely a simple matter of sending out a few tweets and waiting for the cash to roll in. What can I get out of social media marketing?

Social Media 52

Social Media Social Marketing Media Planning 52

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 267

Enterprise Management Digital Asset Management Work Management Marketing Management 267

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Block the New Site. You can easily do this with the Robots.txt file.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Moz

DECEMBER 17, 2020

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. Then we'll discuss keywords and content gaps and opportunities. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Hubspot

JULY 21, 2015

Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28