Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. They include becoming part of an opt-in blocked instance list all the way to being physically attacked by powerful DDoS attacks.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 5, 2013

The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. Perhaps a more relevant example is in social science, where the existence of observers changes the way their subjects behave. Legal limits.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Biznology

APRIL 24, 2014

Your emails about events in New York City are no longer relevant when your customers move to LA. Constant Contact asked 1,400 consumers why they opt-out of email subscriptions and 69% said they receive too many emails from the organization. I recently stumbled across an interesting website: Unroll.me. unsubscribe rate. Work the body.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

SEPTEMBER 7, 2016

Dave Kerpen , best-selling author of Likeable Media , says that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making! Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. Where’s Judy’s story?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

NOVEMBER 28, 2012

He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. How can he avoid that while still being relevant to his customers? Now that doesn’t mean that you can never sell anything.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

DECEMBER 14, 2010

Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Continue to grow your opt-in contact list. If you're like most businesses, you probably get a fair bit of your traffic from the Big G. Can't imagine it?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

JANUARY 16, 2019

Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation. No doubt, content marketing has taken center stage, thanks to the advent of digital. Come up with similar or better topics and start creating unique content. billion websites.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

MARCH 20, 2017

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The presumption of relevance.

Lead Ranking 157

Lead Ranking Trust Marketing Urgency Marketing Conference 157

Biznology

MAY 24, 2019

It’s essential that your content – both the subject matter and tone, as well as your imagery complements your brand image. Do not opt to target a broad audience with a generic message – they will see right through it. In order to boost your rankings, make sure to optimize every single piece of content you post or share.

Tips 130

Tips Brand Identity Branding Work Management 130

Biznology

APRIL 26, 2019

However, for you to be able to provide customers with that stellar experience for years to come, you need the right level of growth to keep your company relevant, and on the map. Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process.

Conversion 126

Conversion Loyalty Impressions Conversion Rate 126

Biznology

AUGUST 22, 2018

Of course, relevant and reliable data is significant. Opt for the PowerPoint’s Business Infographic Presentation template! Opt for the PowerPoint’s Business Infographic Presentation template! However, if you want the results of your work to be appreciated properly, the report should be impressive.

Effectiveness 116

Effectiveness Tips Business Template 116