WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MAY 14, 2013

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

DECEMBER 16, 2008

Content Marketing. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

JULY 6, 2010

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Typical reasons include changes in the customer's situation or satisfaction with your product, concern about disclosing too much information, or poor preparation of the customer before the interview.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies. Sales Materials. White Papers.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Studies. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MAY 14, 2013

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. Only newsletters and webinars were rated similarly. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Documentation or product development groups.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

OCTOBER 28, 2008

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120