Smashmouth Marketing

MARCH 11, 2022

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Where do you turn? Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

OCTOBER 21, 2009

When someone goes to Google and types " appointment setting ," don't you want your organic results on the left and your real time social media posts on the right? Dear Google, Please blend Organic Search and Real Time Search on one page. Professionally, I can see demand gen goodness for inbound marketing all over it.

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

OCTOBER 21, 2009

MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. BlazonLaurels : New forms of media don't kill off the old ones. them content that's useful to them in the ways they want to get it. #mpdm if you missed it - enjoy - - [link]. jaybaer : RT @jaygleaton : Assume.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

AUGUST 19, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 18, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 30, 2009

Be consistent about delivering content and messaging and presence. to "Social Media" overnight. It is debatable whether a blogger should build some level of personal brand with off-topic content. Whitepapers and analyst reports are for lengthy detail. Or to see the shift from "Web 2.0" Stay on topic and be relevant.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

Be consistent about delivering content and messaging and presence. to "Social Media" overnight. It is debatable whether a blogger should build some level of personal brand with off-topic content. Whitepapers and analyst reports are for lengthy detail. Or to see the shift from "Web 2.0" Stay on topic and be relevant.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

AUGUST 12, 2013

Everyone is jumping into content marketing. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Content creation is too narrowly focused on a single buyer. Their content voice sounds like a corporate twit.

Content Marketing 100

Content Marketing Planning Buyer Personas Content 100