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A Guide to Using Dynamic Content in Marketo

SmartBug Media

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Using Dynamic Content in an Email.

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Email Marketing and Marketo’s Engagement Program

SmartBug Media

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Marketo’s Engagement Program.

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4 Reasons Your Content Isn’t Working (And What To Do About It)

Adobe Experience Cloud Blog

As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. Your Content is Not Relevant.

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How to Use Drip Campaigns to Nurture Existing Customers

Adobe Experience Cloud Blog

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. However, don’t underestimate the power and value of simply providing useful content. Exclusive Content. Segment and Set Rules. Don’t Sell.

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Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

Adobe Experience Cloud Blog

They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns —sending communications to customers and prospects on a regular basis—remain as relevant today as ever. Drip emails—in the form of customer newsletters—can do the trick.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. A great example of this is your company newsletter—it goes to everyone, no matter what. After an hour of research you’re left with more questions than you started with.