article thumbnail

AI-powered martech releases and news: Jan. 25

Martech

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. Momos’ Momos 2.0

article thumbnail

3 ways email marketers should actually use AI

Martech

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. This question becomes more frequent as major ESPs rush to release their own version.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

article thumbnail

Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. If you’re aiming at the wrong companies, not even the best content or creative will save you. If you’re aiming at the wrong companies, not even the best content or creative will save you.

article thumbnail

The Pros and Cons of AI-Generated Content – Things You Must Know

SocialPilot

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere.

article thumbnail

How Marketers Use Artificial Intelligence to Create Personalized Experiences

Brandpoint

Content writing involves a lot more than hitting random keys on the keyboard and hoping for a good story. Even so, the biggest challenge we face is creating content truly relevant to the audience. But it’s hard to overstate just how important it is to produce relevant content, content people will read, share and value.

article thumbnail

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.