Crimson Marketing
SEPTEMBER 17, 2013
Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.
Crimson Marketing
APRIL 30, 2013
I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” Before joining any groups always review its content.
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Crimson Marketing
JANUARY 21, 2015
With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'
Crimson Marketing
AUGUST 26, 2013
Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”
Crimson Marketing
OCTOBER 29, 2015
User-generated content: Consumers are creating more and more of their own content (e.g. 57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. ” 13.
Crimson Marketing
JANUARY 21, 2014
Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. Two new members join LinkedIn every second.
Crimson Marketing
DECEMBER 18, 2013
78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.
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