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The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Remember the link building rates that I’ve just named?

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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

Actually, landing pages obey pretty much all of the standard best practices for SEO for other types of content. That same study of small business websites found that “SMB websites with a meta description rank 17% higher than websites without.”. You might even have to write a few guest posts, and link to your landing page from them.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. This team will need to have knowledge of how to make engaging content to drive brand awareness, generate leads, and connect with audiences.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

World-class and cutting-edge content covering tech, trends, and tactics for the creative era. Adobe Summit 2021 will be an engaging virtual event with inspiring speakers, expert content, and various networking opportunities. Content creation. Opportunities for 1:1 mentoring and networking. Hands-on educational sessions.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

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SEO is Evolving Fast: Basics Are No Longer Enough

Hubspot

Their perspectives were very complementary, providing a few specific tactics every SMB should employ to get found online. What is the most important thing an SMB can do to improve organic traffic? Content is king. How have you seen SEO as a practice change over the last few years? How is your site keeping it fresh?

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