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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger. They quickly get it.

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4 Steps to B2B SEO Accountability

Online Marketing Institute

When a new website or piece of content is created, some expect that content to immediately shoot straight to the top of the results. At that time, I believed that when you built a website, Google magically knew you were there and knew to give you your fair shot at relevancy for industry keyword searches.

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