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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

Actually, landing pages obey pretty much all of the standard best practices for SEO for other types of content. That same study of small business websites found that “SMB websites with a meta description rank 17% higher than websites without.”. Smart marketers test their meta descriptions. Link building is work.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

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SEO is Evolving Fast: Basics Are No Longer Enough

Hubspot

HubSpot has been reaching out to online marketing experts to get their perspectives on the evolution of SEO and what it means for SMBs. One thing is clear, the pace of innovation is increasing and basic SEO building blocks are no longer enough to drive traffic and leads to your website. Content is king.

SEO 28
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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

SEO 40
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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger. They quickly get it.

Blogger 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. link] Chris Johnson Another nice post, J. link] Chris Johnson Another nice post, J.