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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. And, even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferrable skills that will help you hire people who can grow into new roles in the future.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

Small- and medium-sized businesses (SMBs) are starting to see the benefit of excellent content marketing. In fact, according to a recent report carried out by Clutch, 80% of people have bought a product or used a service as a result of a company's content marketing. Dive Deeper: The Content Marketer’s Guide to Keyword Research.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

Company size (SMB, Fortune 500, etc.). As you grow, then you can hire experts who really understand the other areas that your clients need – like PPC, content marketing and more. We help Fortune 500 companies in the FinTech space grow through content marketing. Step 3 – Build an Evergreen Content Machine.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.