LeadSloth

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? Which content is available for nurturing?

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

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Genius Marketing Automation Blog Posts

LeadSloth

Lead Nurturing and Lead Scoring. Create a Universal Lead Definition in 5 Steps. Making the Most of Your Lead Recycling Program. 7 Simple Steps to Get Started with Content Marketing. Lead Scoring. I also wrote a couple of posts that focus on Lead Scoring: Lead Scoring 101.

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8 Tips to Get Started with Marketing Automation

LeadSloth

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Create Some Good Content.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

The topics for these meetings was drip campaigns and lead nurturing. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. Lead Nurturing Based on Product Usage. Often, the content of the email is kept short.

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7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This video gives an overview of the content of the webinar: Register here: https://www2.gotomeeting.com/register/594743683. Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing. gotomeeting.com/register/594743683.