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What Makes Online Content Viral? The Psychology Behind Shares

Contently

Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in irresistibly shareable content. People share messages that matter So, what makes online content viral, anyway?

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

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6 Reasons Your Marketing Video Isn’t Going Viral

Marketing Insider Group

It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. The goal is to get people talking about your business and sharing your content with their friends and followers. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. It’s a start?”