KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In order to make a positive and lasting impression with prospects, both consistency and relevance are key. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Developing the type of content that ranks takes time and expertise, and getting that content to rank can take several months or more. And yet… it’s still a winnable game. That’s a good start.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? By creating helpful content and delivering relevant experiences for our audience to live in. Of course, both of these first require a true understanding of your target audience.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 23, 2015

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Here are the details: Session : Content Marketing: Creating a Promotion Plan that Works.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Email Newsletters. Here are four of the ideas that came out of the discussion. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 16, 2015

Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MAY 24, 2012

A unique piece of content or reminder. 3) Leverage Your Newsletter. By placing your retargeting pixel on your newsletter, you can ensure that anyone opening your email becomes part of your retargeting list. People often open and browse the newsletter without really dissecting the information or clicking through to the site.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

APRIL 7, 2014

Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Final Thoughts. Search Engine Advertising Search Engine Marketing Blog'

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

OCTOBER 7, 2013

Thus, these ads are relevant to the interests of the viewers. Based on what they viewed, you can create a targeted ad for just that customer—an ad that will be specifically relevant to them. Secondly, the audience has made themselves relevant. they get distracted, get busy etc), they do not buy anything.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

JANUARY 26, 2016

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar. Optimize Content for Sharing.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

MAY 19, 2020

From medical technology and medical equipment technology to information technology, the applications are radically changing how consumers think about their health and how practitioners approach care delivery. With a clear content plan from creation to distribution, you’ll already be one step ahead. . Take Stock of Existing Content.

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

FEBRUARY 18, 2020

SaaS companies face unique challenges when it comes to content marketing strategy. In this post, I’ll cover tips for creating content for SaaS brands and how to maximize the value of the content you produce: 1. Create Content for Each Stage of the Buyer’s Journey. Establish Clear Buyer Personas.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

APRIL 29, 2020

Content influences B2B buyers. And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

MAY 24, 2016

The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

FEBRUARY 25, 2020

One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. I have some great information on which ad platforms will your B2B needs the best. Worry no more!

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? A Content Development Repository. A Method for Evaluating Performance.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

OCTOBER 31, 2014

Searchers are looking for the FASTEST path to desired content. In this newsletter, I wanted to highlight 8 recent Google developments (including the Google eye tracking study) and what they could mean, today and in the long run, for B2B marketing professionals.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

FEBRUARY 13, 2014

“Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and strategies all need to be in place before the content ship can sail.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

JULY 25, 2017

What creative content campaigns have worked for you in the past? All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. TODD LEBO , Partner & CMO at Ascend2 : What creative content campaign ideas have worked for you in the past?

B2B 152

B2B Linkbait Advertising Agencies Work Management 152