Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). What could possibly unseat Google as the king of the Web? These publishers eschew search optimization in favor of creating content that people want to share. Short on content? Here’s a round up of what I’ve been scribbling about elsewhere of later.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

OCTOBER 21, 2010

Google Office – Despite Gmail’s erratic performance, the flexibility of web-based mail can’t be beat. I can access and search my entire mail archive from any computer or from my Android phone. Google continually innovates on this platform. Even at the higher price, it’s a good value.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MARCH 10, 2011

LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Only about 10% of its content promotes Constant Contact services. What are three or four things social media marketers should do, and explain why they’re important. The other 90% is informational and advisory.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. I had a chance to attend the recent Web 2.0 and Twitter. This year’s Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50