Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem.

Webcast 100

Webcast Work Management Marketing Management Content 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. In this post, I’m going to outline some tips you can use to engage or reengage your email subscribers. Stop with the Email. What do we do?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Most of these tips are dead simple so enjoy and use them well. This tip may be obvious but it’s certainly not done enough.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I think it will reach a tipping point by the end of 2019 and technology alone won’t solve the problem.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Francisco, CA · [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Belkins

JANUARY 24, 2021

We’ve prepared a few tips for you to master the art of reading your leads’ minds using progressive strategies and state-of-the-art technologies. It is an assessment process to define whether your potential clients are likely to move down your sales funnel. What is lead scoring?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. These don’t seem to be on the company’s radar.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

TrustRadius Marketing

DECEMBER 16, 2019

Marketers often complain that their tool is difficult to use out-of-the-box, that there aren’t enough training resources, and that onboarding and implementation can be a very slow process. And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . The platform requires high maintenance.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Engagement (delivering value-based content through the right channels). .”

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

markempa

NOVEMBER 29, 2016

That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Marketing. Ardath Albee. Ann Handley, C.C

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. The second area — which I think which ties nicely into Vidyard — is content.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Vidyard

NOVEMBER 28, 2014

downloadable ebooks with best practices and tips, and social promotion. Give prospects different options according to commitment level and their stage in the buying process. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Since videos were only approximately 2.5 Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

MAY 31, 2023

This doesn’t have to be a long, involved process. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. How to deal with the demand for content No matter what tactics you choose, there’s no way around the need for content. Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Litmus

SEPTEMBER 7, 2021

2 This manual process of switching back and forth between tools for every email build really limits efficiency. Taking your email from your email editor to your ESP hasn’t always been the easiest process. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. Be more agile.

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system uses natural language processing to analyze these and build a profile of what they have in common. Match content to individuals. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Vidyard

SEPTEMBER 8, 2014

When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. Go beyond simply knowing Marketo or Eloqua. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. This brainstorming process isn’t easy – especially if you’ve never worked with MA software before and don’t yet understand its full potential – but it is necessary.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Metadata

DECEMBER 15, 2020

I’d recommend looking at three things: The audience The offer The follow-up process. The follow-up process This is the most important thing to look at here, by far. Basically what happens when you spend $$ to generate demo requests and don't have a solid follow-up process in place. Any thoughts? What about intent data?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

TrustRadius Marketing

OCTOBER 18, 2019

Check out this list of 26 key marketing automation requirements, brought to you by buyers who have been through the process before. Landing pages Emails Automation Lead Scoring Dynamic Web Content SEO/PPC Integration Social Integration Segmentation/Lists Nurture Campaigns. Common Marketing Automation Requirements for Businesses.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

Ledger Bennett

SEPTEMBER 25, 2018

The Demand Waterfall provides four critical benefits for businesses; Performance Measurement – Giving insight into your processes. Making it the perfect model for those businesses which had already established knowledge of the demand waterfall process. In principle, the V.1 3 The Demand Unit Waterfall®. Five things V.3

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Social Selling Tips. Share content to build your credibility. Be where your colleagues aren't, and you'll get the deals they won't.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Be as Personable as Possible.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41