PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Valasys

FEBRUARY 19, 2024

Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry. Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SalesIntel

MARCH 22, 2023

Segmenting data based on firmographics helps marketing and sales managers get a deeper company perspective and eventually create more oriented and successful promotional campaigns. If you’re in the B2B market, learning how technology works with an enterprise is worth learning.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. In the graphic above, you’ll see this all fits into a huge group called “marketing experiences,” which can be hard to sift through. What’s missing?

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

thePoint

MARCH 16, 2021

MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., For example, basic functions like sending out promotional emails or a newsletter are likely functions that require a low investment for a tool and training.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? Distribute valuable content with a podcast .

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Vidyard

NOVEMBER 26, 2013

With a bit of creativity, everything from SaaS to marketing automation can be marketed in an engaging way. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Focus on one topic per video to keep your message clear.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Ledger Bennett

MAY 24, 2018

The forms, available for Sponsored Content and Sponsored InMail, allow us marketers to collect even more quality leads from our ads, whilst offering LinkedIn members a seamless, simple experience with a pre-filled form. A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

SnapApp

NOVEMBER 7, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. How do you find out if your prospect is experiencing sales/marketing alignment or not?

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

SnapApp

OCTOBER 24, 2018

Where will your audience go when you promote a new ebook or webinar? Landing pages are a key part of your marketing strategy and a big part of lead qualification. Content loading… Capture more leads. Content loading… Capture more leads. As well as our integrations with Pardot , HubSpot , and Eloqua.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Leadspace

JANUARY 4, 2017

Real-time content/offer management. The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SnapApp

JANUARY 15, 2015

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Vidyard

NOVEMBER 14, 2016

Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Hosting your own video channel means that when a prospect finishes watching one video, you control what comes next — no cat videos, and no competitor’s content.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

SnapApp

MAY 12, 2015

Content loading. In B2B marketing , assessments can take many different forms–from personality tests like the above to industry-specific readiness assessments, solution configurators, or product pickers. An assessment like “How Does Your Marketing Strategy Stack Up?” is perfect top-of-funnel content. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 Content Management 0.5

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Create your content mission statement.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Vidyard

JANUARY 22, 2015

Bringing your video marketing in-house isn’t hard, but it does require certain skill sets that may not exist within your current power team. Here are the people you need to start producing some remarkable video content, from concept to promotion: 1. Will this person bring your video vision to life?

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Bound360

AUGUST 9, 2017

The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Some of the first segments that most marketers define in the Get Smart Content platform are based on.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20