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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. MarketingProfs 2013 B2B Content Marketing Report. Google Search Quality Guidelines. Sometimes they provide new opportunities and directions. View the full report. View the full report.

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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. And last but not least, B2B social media marketing is now, more than ever, centered around video and interactive content. Here is one example of B2B marketers who rock video content. One example?

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Creativity and Productivity: The Importance of Focused Downtime

Kapost

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. Headlines templates: As a content manager, I write a lot. What Downtime Isn’t.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 3: If you choose to upload your own list, follow the file guidelines and submit. Webinar – Sponsored Content).

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Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Content Type : All content types are not created equal.

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