Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. See my discussion last July for details.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. For the combined group, the top two challenges cited were data quality and creating content; the next three were poor marketing processes, lack of staff, and selecting metrics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MAY 15, 2011

Pros: • Richer data content from any given data source. Pros: • All data is easily understood and documented in a Metadata stack. To understand the real answer let us first review the pros and cons of the three possible answers. Background More Data – Large volumes of data from varied sources.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. These will probably combine the content-sharing and activity-tracking capabilities that different vendors now deliver separately. content grazing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 13, 2011

Invest in the staff training and content to execute those programs successfully. Document and improve internal marketing processes. If you don’t already have a formal description of the stages that prospects move through to become buyers, build one and instrument your systems to measure it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 16, 2006

If you want to look at these issue in more depth, hosted content management vendor SpringCM ( [link] ) has a 12 page document “In Pursuit of P.R.A.I.S.E: Although SpringCM is a content management specialist, the recommendations themselves are general enough to apply to CRM and other hosted systems as well. P.R.A.I.S.E.

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

JUNE 13, 2007

The paper doesn’t mention Google by name, but everything from the title on down is focused on explaining why there are “fundamental differences between searching for information on the Internet and finding the right document quickly inside your corporate intranets, public websites and partner extranets.”

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

NOVEMBER 15, 2007

Different SAS documents show it including five or seven or nine of the components within the CRM Solution, and sometimes components of other Solution Lines. Loyal readers of this blog know I divide a complete marketing system into five components: planning/budgets, project management, content management, execution, and analytics.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 26, 2023

Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

FEBRUARY 23, 2011

Here's a quick inventory of strengths and weaknesses: - just about any MRM feature you can imagine: planning, budgeting, project management, vendor management, media buying, content management, creative mark-up, approval workflows, etc.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2009

This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. select marketing contents from shared libraries. build split tests into content, not decision flows. select marketing contents from shared libraries.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

MAY 22, 2013

To pick a couple more or less at random, these include a matching engine that selects among hundreds of news articles to find those most relevant to individual subscribers (a sort of dynamic-content-on-steroids that’s important to publishers) and tools to manage product give-aways and rewards for viral sharing (important for retailers).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 3, 2007

QlikTech itself has recognized all this and adopted “seeing is believing” as their strategy: rather than try to convince people how good they are, they show them with Webinars, pre-built demonstrations, detailed tutorials, documentation, and, most important, a fully-functional trial version.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Customer Experience Matrix

JANUARY 17, 2009

Step 3: Develop Content. rule-selected content blocks and best offers: content is tailored to individuals not simply by inserting data elements (“Dear [First_Name]” but by executing rules that select different messages based on the situation. . These are emails, call scripts, landing pages, brochures, and so on. Infrastructure.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120