Animalz blog

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

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Research Startups Comparison Storytelling 96

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference.

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Content Marketing Top of Funnel Paid Search Agency Startups 149

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Actually, yes. MassMutual.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

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Storytelling Process Advertising Agencies Branding 41

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

Storytelling 45

Storytelling Mobile Advertising Advertising Agencies Startups 45

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. ” I knew right away I had my headline. Absolutely.

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Top of Funnel Enterprise Management Content Marketing Work Management 62

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. A content list has a bunch of ideas without much regard for the potential impact, required effort, and coverage of your marketing goals.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand. “You Or maybe not.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. Since BuzzFeed’s beginnings in November 2006, founder Jonah Peretti had been obsessed with the science of how content spreads online. The best ads were the ones that had strong narrative arcs.

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Paid Search Agency Ads Storytelling Advertising Agencies 167

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

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Branding Brand Identity Content Interactive Marketing 108

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Distribution Startups Template 73

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

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Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We’ve built our audiences through a combination of marketing and content, and our strategy is very, very deliberate.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Anyword

JULY 1, 2019

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce. . Launch an active commerce content strategy.

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Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election.

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Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels.

Storytelling 58

Storytelling Ad Exchange Distribution Custom Publishing 58

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. We invest value-add checks in startups with “go-to-market viability” across industries. We’ve invested in 14 startups over the last year including Anrok , Pocus , Plain , and Vori.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. As Gild’s audience grew, it simultaneously became much more engaged with Gild’s content, solidifying the tech startup’s role as an industry leader. Investment in content strategy.

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Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

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Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Anyword

JULY 16, 2019

Through various initiatives including Accelerate Local , the Branded Content Project and the Local News Resource Center , LMA works to strengthen local journalism by helping local media companies discover new and sustainable business models. . To start, it’s key to understand the importance of content in driving user actions. .

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Loyalty Facebook Storytelling Sales Qualified Leads 45

Anyword

APRIL 18, 2019

At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Distribution is now the key for effective storytelling.

Storytelling 40

Storytelling Distribution Startups Custom Publishing 40

Anyword

JANUARY 31, 2019

That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. Content Marketing Institute. Vendor Blogs (with valuable content). Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps. Marketing Land.

Storytelling 41

Storytelling Emarketing Aggregators Newsletter 41

Outgrow

AUGUST 28, 2024

And if they would like, they could have the system trained off of their content. And then thirdly in terms of transparency, a number of years ago, we created the content authenticity initiative comprised of hundreds of software companies, hardware companies, and media companies.

Marketing AI 52

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Anyword

NOVEMBER 6, 2018

We created The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers, to answer frequently-asked questions about Facebook CPCs and the state of paid content distribution. Every month, we release new data and relevant insights about the world of content distribution.

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Anyword

MAY 21, 2019

The morning focused on “ The Evolving Role of Data in Storytelling.” We explored the effects of data on a variety of areas, including audience targeting, branded content, user retention, and creative strategy. With the rise of distributed content, many people declared the death of the publisher home page. The upshot?

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Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

NOVEMBER 12, 2018

We’ve put together a few guidelines to help your team create a strong out of office plan, with an eye toward content distribution campaigns on Facebook. If you need to add new content while you’re out, be sure they know your content testing and scaling strategy. Distribution is now the key for effective storytelling.

Storytelling 40

Storytelling Distribution Vendors Guidelines 40

Anyword

FEBRUARY 14, 2019

Publishers looking to maximize this revenue stream can dedicate larger budgets to their paid distribution efforts, to drive increased traffic to their site (and ads). For these types of efforts, timely content generally performs well. Branded Content. Newsletter Subscriptions. About Keywee.

Storytelling 40

Storytelling Lead Scoring Lead Ranking Distribution 40

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot?

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Tis the season for branded content. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

DECEMBER 6, 2018

To provide a useful information on that month’s Facebook CPCs and the state of paid content distribution in general. Every month, we release new data and relevant insights about the world of content distribution. Tis the season for branded content. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

DivvyHQ

FEBRUARY 9, 2018

“You’ve been creating content since the day you were born.”. But, if you’re someone like me, someone born after the year 1990, it is important to sit back, examine, and realize that people around my age have been creating content since we were old enough to hold a device. Because we are storytellers by nature.

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Marketing Analytics Tools Content Storytelling Work Management 40

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. Because of these predictable CPC decreases, January is typically a great time to test and scale new content or campaigns with less risk. Think about leveraging your evergreen content ). January Recap. The upshot?

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. But running a successful newsletter program requires more than just great content; it requires smart user acquisition, engagement, and retention strategies. Use content to acquire new subscribers.

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