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Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Don’t do that.).

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. user generated content. Web Content 2007. wiki adoption strategies. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. change management. citizen journalism. Clay Shirky. collaboration.

Wiki 100
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Each workshop is its own learning process. Lots of diverse versions of this.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers.

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The Competitive Imperative of Learning

Buzz Marketing for Technology

Jump to: Page Content , Site Navigation , Site Search , Current Issue. Customer Service. Table of Contents Executive Summary In This Article: What’s Wrong with Execution? The Five Competitive Forces That Shape Strategy. · Customer Service. Archive and Back Issues. Subscriber Benefits. ADVERTISEMENT.