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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Ways to Refine Your Content Strategy for Social Platforms.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. Engagement with marketing content reached record levels.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. Millions of people with questions take to Google (or another search engine of choice) to find their answers.

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