This philosophy is key - Google Reader = news aggregator + custom feed database. This should include relevant feeds that you never have any intention of reading or even scanning. » Monitor the content that others are generating about you and your business from Relevant and Valued. Who in your organization is responsible for monitoring the content thats being generated about it and its products and services? Weve all heard the buzz around UGC and UCM - User-generated content and Consumer-Generated Media - but this is far [Read More]. Wikis. MORE >>

If you don’t know what Lean is, the following excerpt from Wikipedia provides a 30-second primer: Lean manufacturing, lean enterprise, or lean production, often simply, “Lean,” is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for. Defects. Waiting. MORE >>

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it. Another way to curate content is to present content that is all about a single theme. Audio Tip: Use a microphone. MORE >>

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Showcase your customer support. MORE >>

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully). The original hashtag wiki. MORE >>