Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000. I also found plenty of insightful content that doesn’t include specific numbers.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. I should have known that marketers talk first and listen later. I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Nineteen percent actually publish their own blog while 29% comment on blogs.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JUNE 22, 2014

Social marketing is growing up. Pioneering marketers create custom tools to exploit it. In the case of social marketing, we''ve reached the chapter where point solutions are combined into integrated products. Leads can also be imported from marketing automation or CRM systems to be tracked and enhanced.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

JANUARY 28, 2016

Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. That sounds like Intelligent Assistance to me.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. social sharing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

MARCH 19, 2014

Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category. One is the expansion of email vendors into broader multi-channel marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

APRIL 20, 2011

Summary : Argyle Social offers social media marketing with above-average features for tracking results. I’ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools. The identifiers can also include custom parameters for other Web analytics packages.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. In a nutshell, the Facebook news has made people aware of how broadly their data is shared and GDPR has shown them it doesn’t have to be this way. So much for that.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159