Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

AUGUST 5, 2020

But the reality is that digital and content automation is here and it is here to stay. Technology like AI and machine learning can gather, segment, and analyze data also instantaneously and turn those numbers into actionable strategies that influence consumer behavior. The only true solution here is intelligent automation.

Enterprise Management 346

Enterprise Management Automation Work Management Marketing Management 346

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. Whether through comments, shares or likes, consumers can engage directly with digital content.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content. Duration and platform specific insights.

Trends 53

Trends Video Marketing CPO Allocation 53

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Segment your lists into smaller lists. By job title b.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Lenny's Newsletter

AUGUST 15, 2023

We did this first with Segment, and they really liked it. We did a find-and-replace in the doc from ‘Segment’ to ‘Front.’ Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? Are you serious?’

Validation 52

Validation Startups CPO B2B 52

Buffer

NOVEMBER 30, 2020

Ultimately, we found that the need for customer service on social media was less widespread and didn’t develop as we imagined it may, and also found that we were spreading ourselves thin with taking on very different types of products and customer segments, so we sunset Reply in 2020.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77