Content CPO Segmentation Small Business Marketing 
Marketing Insider Group
AUGUST 5, 2020
But the reality is that digital and content automation is here and it is here to stay. Technology like AI and machine learning can gather, segment, and analyze data also instantaneously and turn those numbers into actionable strategies that influence consumer behavior. The only true solution here is intelligent automation.
Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California. But it worked.”
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Lenny's Newsletter
AUGUST 15, 2023
We did this first with Segment, and they really liked it. We did a find-and-replace in the doc from ‘Segment’ to ‘Front.’ And for every call we did, we asked them, ‘Who are your friends who have small businesses?’ Art by Natalie Harney. Forty percent (nearly half!) total crap?
Buffer
NOVEMBER 30, 2020
Ultimately, we found that the need for customer service on social media was less widespread and didn’t develop as we imagined it may, and also found that we were spreading ourselves thin with taking on very different types of products and customer segments, so we sunset Reply in 2020.
Webbiquity
JUNE 6, 2011
This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.
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