Martech

OCTOBER 23, 2023

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

Advertising Agencies 122

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Hubspot

NOVEMBER 7, 2018

Since then, TV ads have seen drastic changes, both in content and culture. A day-part is a set time period within which TV stations sell and segment their programs and ads. Broadcast television includes channels like ABC, NBC, CBS, and FOX (considered Primary Networks), and typically have local affiliates in each city.

Paid Search Agency 68

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Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

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