Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Art by Natalie Harney. Let’s jump right into it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content.

Trends 53

Trends Video Marketing CPO Allocation 53

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. That’s because marketing databases naturally degrade by 22.5%

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Lenny's Newsletter

AUGUST 15, 2023

We did this first with Segment, and they really liked it. We did a find-and-replace in the doc from ‘Segment’ to ‘Front.’ Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? Are you serious?’

Validation 52

Validation Startups CPO B2B 52

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Since then, TV ads have seen drastic changes, both in content and culture. Like any marketing method, there are benefits and drawbacks to TV ads.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Buffer

NOVEMBER 30, 2020

2010: After getting paying customers, I shifted the focus to marketing. I knew it was time to focus on marketing and further customer development. It was time to keep the balance of development, marketing, and customer development with a product that had proved it was “good enough.” I launched Buffer on November 30th, 2010.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77