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Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Videos are proving to be a key element for social media success.

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6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? I care if I reach out on social sites more often to share good ideas. How to use social media. How to grow readership.

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Use social media. Even when out-of-office, you can stay connected via social media. My favorite?

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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Focus-schmocus.

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Content Marketing: Stories are Key

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Emotional Marketing Makes Memories.

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media. Image: Freedigitalphotos.net ).

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How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. When your post is shared on social media, readers will likely only see the first paragraph as a teaser, if that much.