Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. 19 Essential Free SEO Tools for Marketers.

SEO 85

SEO Long Tail Marketing Tools SERP 85

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. Once these benchmarks are determined, we can set goals for the keyword map and for the website and your content.

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Optinmonster

AUGUST 25, 2022

Without enough traffic, the rest of your digital marketing and sales funnel is useless. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush is a search engine marketing software with powerful functionality.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Which you choose depends on the purpose of the content you’re creating. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic sessions are at the top of your marketing funnel.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

FEBRUARY 15, 2021

The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English. Google accounts for nearly 70% of all global search traffic. Foreign SEO offers different challenges from local SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. That being said, utilizing proper keywords on your website and in your content is still extremely important and can still be useful in achieving greater search engine visibility. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. And do they believe that long-tail keywords are the best tactic for websites with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

JULY 30, 2019

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! Long-Tail Keywords Only.

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Study their approach to content creation around those keywords, then use it to create your approach to rank higher. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. My own business depends on creating blog content that outranks my competitors. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Publish Frequently.

Top of Funnel 304

Top of Funnel Paid Search Agency Companies Marketing Automation Services 304

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

seo.co

MAY 16, 2021

If you’re not familiar with the tricks used to identify and troubleshoot ranking issues, Ahrefs published a phenomenal, detailed explanation of how to use Google Search Console to identify and fix ranking issues. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

The Lead Agency

JUNE 19, 2023

SEO-optimised blog posts that contain relevant keywords are more likely to rank higher in search engine results pages (SERPs), leading to increased organic traffic and better lead generation. Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Single Grain

OCTOBER 6, 2020

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. Here at Single Grain, we also update our content. Book My Free Content Marketing (and Updating) Consultation. Book My Free Content Marketing (and Updating) Consultation.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content analysis.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy. One quick tip is that we suggest using long-tail keywords whenever possible.

SEO 122

SEO Optimization Lead Ranking Lead Scoring 122

Single Grain

AUGUST 28, 2019

Finally, here’s an example of one we did a while back and recently updated: How to Create the Ultimate Marketing Funnel : This is the third most popular page on Single Grain’s website. It’s more than 5,000 words long and ranks for hundreds of keywords on its own. Longer content also gets more social shares.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. Understanding the content gap epidemic. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. By creating a robust SaaS SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Scoop.it

JULY 28, 2022

This article will examine some tips and strategies on how to balance out SEO with content. Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. Organize your content so that it flows naturally from one topic to another.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

ClearVoice

JULY 7, 2022

But you can use tools like Google Analytics to get the raw figure. To measure dwell time on a page level, go to ‘Behavior,’ expand ‘Site Content,’ and click ‘All pages.’ Make your content more skimmable: Statistics show that 73 percent of readers skim posts rather than consume content thoroughly.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. So, how do you discover which terms people are using to try to find your content? By including keyword research tools in your content marketing toolbox.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . TABLE OF CONTENTS: What Are SEO Agencies? Content Marketing. Project Management and Team Communication.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Which page content drives the highest leads? It can be in the form of a: Phone Call.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Single Grain

MAY 4, 2022

In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. But don't just hire any digital marketing agency, because knowing SEO doesn't automatically make them a WordPress SEO expert. TABLE OF CONTENTS: ↓ What Is a WordPress SEO Agency? Get My Free WordPress SEO Marketing Plan.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance. You can display ads based on the content a user is viewing. Paul Allen, Digital Marketing Expert, DublinRush. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52