Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Advanced tips don’t just help you research. Image Source: Zyppy 5.

Search Marketing 295

Search Marketing Google Optimization Tips 295

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

ClearVoice

JANUARY 8, 2024

What are keywords? Simply put, keywords are the backbone of search engine optimization (SEO). They are the specific words or phrases you incorporate into your content to help your audience find you when conducting an internet search. Why are keywords important? That’s where keywords come in.

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

Search Engine Journal

JULY 31, 2020

Keyword research and content localization are crucial for the SEO success of international websites. The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal. Learn proven tips to keep your campaigns in good shape.

Keywords 127

Keywords Research Tips Content 127

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You get a bird’s eye view of the keyword landscape.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1. Pick your keyword, and stick with it.

Keywords 133

Keywords Research SEO Adwords 133

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Keyword Planner. Google Analytics. Likely, you are already using it.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

The Brit Agency

NOVEMBER 25, 2020

Inbound Marketing is all about creating valuable content that has been designed specifically to answer the questions that your prospects have, at the right time within their buyer’s journey. To do this successfully, you need a search engine optimization (SEO) strategy that improves how your content ranks across search engines.

Keywords 70

Keywords SEO Research Content Marketing 70

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. Moz provides webinar sessions that can teach business owners to find and leverage such keywords.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. for trending keywords in search.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Marketing Insider Group

DECEMBER 21, 2020

In April, as the first round of shutdowns set in, 72% of B2B marketers said they expected overall budgets to either increase, remain the same, or decrease by less than 20% over the rest of the year. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Make sure you’re not paying for irrelevant keywords.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Compare and contrast keyword terms to determine how popular yours might be. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Kapost

SEPTEMBER 8, 2017

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. The post Use Keyword Research to Drive Your Content Operation appeared first on Kapost Content Marketing Blog.

Keywords 118

Keywords Research Long Tail Marketing Content 118

Search Engine Journal

MARCH 31, 2021

Learn how to mine your and competitor's categorized keyword research to identify and prioritize content marketing efforts. The post How to Use Categorical Keyword Research to Plan Your Content Strategy via @drumming appeared first on Search Engine Journal.

Keywords 83

Keywords Planning Research Marketing & Strategy 83

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Here are some tips: Incorporate target keywords where appropriate. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

SEMrush

JUNE 13, 2019

Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas.

Keywords 111

Keywords Research Marketing & Strategy Marketing Strategy 111

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

BOP Design

JULY 20, 2021

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. Long-Tail Keywords.

Keywords 118

Keywords Intent Buy SEO 118

DivvyHQ

JUNE 27, 2022

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? Let’s dive in and find out.

Keywords 86

Keywords Content Google Research 86

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65

Keywords 100

Keywords Research SEO Google 100

ClearVoice

SEPTEMBER 16, 2019

What would a solid SEO and content marketing strategy be without keywords? You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content.

Keywords 75

Keywords Research Tools Cost Per Click 75

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 333

Course Content Marketing Planning Best Practices 333

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 283

Paid Search Agency Content Marketing Planning Budget Programs 283

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Paid Search Agency 273

Paid Search Agency Traffic Content Marketing Companies 273

Biznology

JULY 13, 2016

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. The answer is, you probably don’t.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80