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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 168
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Subscribe: iTunes | Android | Email | RSS. He operates his consultancy at Gerris Corp.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100
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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Perhaps most surprising about this data is how few teens share their phone numbers on Facebook.

Tactics 133
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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

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How to Deal with Brand Controversy on Social Media

Convince & Convert

From Cision , a free online content marketing kit. The RSS feed is: [link]. Many of the technologies mentioned in the book are outdated, but the ideas are still highly relevant to today’s marketers and impressively ahead of their time. Listen Now . Find us on iTunes: [link]. Tweetable Moments. Holy Social!

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.