Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. ” is the content marketing equivalent. Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Search Engine Journal

JUNE 10, 2020

Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal.

Product 139

Product Tips Planning Content Marketing 139

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Why Consider a Content Marketing Agency?

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. These benefits can prove especially valuable when it comes to launching a new product or service. There are around 3.96

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Industrial Marketer

JUNE 15, 2021

Despite the impact of COVID-19 on the global economy, the industrial distribution industry ended on a positive note in 2020. According to a recent survey by Industrial Distribution, 53% of survey respondents said that the number of product categories they carry has expanded within the last year.

Distribution 98

Distribution Network Marketing Marketing Strategy Marketing & Strategy 98

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? This will be essential in convincing buyers to invest in your products. Moreover, note how the brand doesn’t push its product as the superior choice.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Content Marketing Institute

MAY 20, 2021

To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts.

Product 143

Product Tips Content Distribution 143

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . Let us begin by talking about the common dilemma that every marketer faces today. What Is Content Distribution?

Distribution 52

Distribution Outgrow Best Practices Content 52

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. What’s Changed for B2B Content Marketing? Here are some of the key changes in B2B content marketing we’ve observed.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content. But as more content floods the internet, that calculus has changed.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

DivvyHQ

JANUARY 9, 2024

Keep reading to learn about 4 innovative approaches that focus on introducing production partners and collaboration technologies to help you create a well-oiled content production machine that can scale. This is the exact subject Shane Barker is tackling today on the DivvyHQ blog.

Distribution 59

Distribution Content Advertising Agencies Product 59

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

B2B Marketing Directions

APRIL 7, 2024

Although the halo effect was first applied to the evaluation of people, we now know that halo effects influence how we evaluate inanimate objects including products, services, brands, and companies. I would also argue that the potential benefits of halo effects should influence how you think about content distribution.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Contently

DECEMBER 21, 2022

million copies of the book were distributed for free to 2.4 Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The “product” here is Rudolph.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. So, what blog topics can help to interest and engage audience about a new product? Why You Created the Product.

Product 133

Product B2B FAQ Verticals 133

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132