SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Make your marketing budget go further.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Oktopost

APRIL 20, 2021

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. Dwell Time. Semantic Search. Source: [link].

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Outgrow

NOVEMBER 10, 2020

The popularity is immense and now ecommerce marketers use these interactive quizzes for customer intel. As Erin McCoy said, “Interactive content can expand your conversion rate to as high as 70%”. And that, our fellow marketers, is your first win! Better Social Media Marketing. It happens to even the best of brands.

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

accelerate agency

MAY 24, 2023

For instance, if you notice the bounce rate on a particular landing page is high, perhaps the content on that page needs a refresh. You might consider hiring an agency (like accelerate – which specializes in SaaS Marketing !) to help you boost your content marketing efforts. Or should they be on the naughty step?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

accelerate agency

MAY 24, 2021

For instance, if you notice the bounce rate on a certain landing page is high, perhaps the content on there needs a refresh? to help you boost your content marketing efforts. Remember: if your visitors are happy with the content, product, and website layout, they’re more likely to make a purchase. . Backlink volume.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112