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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? IG followers,” wrote comedy editor Megh Wright on Twitter. “If However, by no means should all content marketers seek to emulate them. The pitfalls of content plagiarism are huge.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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When You Should and Shouldn’t Use AI for Content

ClearVoice

Generative AI is useful for helping the content creation process, but AI requires the human element. This ensures quality control and helps content resonate with its target audience. Understanding AI content marketing Artificial intelligence simulates human intelligence processes.

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36 Updates Content Marketers Can Be Thankful for in 2018

ClearVoice

Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. We know the headaches that come along with being responsible for digital marketing efforts. Facebook now shows the amount of people a post actually reached.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. It was frustrating. SOCi would be a perfect solution for both 9Round Corporate and Michael Agrillo, owner of 4 9Rounds in Northern Virginia.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?