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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Churn them out of your database.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand When was the last time you looked at the quality and accuracy of your B2B persona and contact data? From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. Marketing Automation Software That Delivers the Most Data Wins.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

These platforms have a few uses including enrichment of existing contact data as well as finding and obtaining new contacts. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. LinkedIn Sales Navigator.

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How to take a contacts-only approach to CRM

Capstone Insights

How do you actually mechanize a contacts-only approach to CRM? This post brings you through my experiences and thinking on how to transition to a contacts-only approach to CRM. This post brings you through my experiences and thinking on how to transition to a contacts-only approach to CRM. They will put this post in context.