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Sales Made Smarter: How ZoomInfo Copilot Helps Reps Win Faster With AI

Zoominfo

McGriff is a business development manager at Apricorn , a manufacturer of hardware-encrypted external data storage. Like countless companies, Apricorn uses email as a cornerstone of its sales playbook. We’re in sales. With Copilot, sellers don’t just send more emails, make more calls, and find more contacts.

Zoominfo 130
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The Essential Guide to the Demand Generation Funnel

Oktopost

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. You can also use lead scores to deliver more relevant and targeted marketing campaigns. As Suzy Balk, Sr.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. But today’s outbound lead generation tactics are more than just dialing for dollars.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.