Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. Experience 50 sessions from leading executives in B2B — sharing perspectives from sales, marketing and operations. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

JUNE 9, 2020

To set the scene, let’s clear up why you should use webinars in the first place. Regardless of the course you’re offering, you’re almost certainly going to be operating in a competitive market. You will know who are the important movers and shakers in your niche, how much their product costs, and what they are offering.

Course 53

Course Webinar Metrics Top of Funnel Work Management 53

Convert

JANUARY 30, 2023

This is what he had to say: “Back to “My decision-first approach to research” — quoting Convert already! — Thinking as an investor, if I keep operations lean, 80% of the research budget goes to things that clearly will affect a decision and 20% for serendipity. We also asked John to share his take on creating frameworks from scratch.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. Eric: Also, our first international guest, if I’m not mistaken. Forrester’s consulting division did a survey of over 100 V.P. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Martech

AUGUST 18, 2021

Brand safety technology is so crude it harms news publications ,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Keyword blocks and a block-list are a workable first line of defense to protect your brand from unsuitable content.” Keyword blocking. Belau said. Belau said.

Brand Identity 119

Brand Identity Branding Ad Exchange First-Mover Advantage 119

Convince & Convert

APRIL 12, 2012

I would have hired movers to pack the boxes so I could watch the Masters. I have actually had movers pack me the last two times I’ve moved, and that, my friend, is an investment worth making. They were first. Vanessa : Yeah, we being a hospitality company have no choice but to be a 24/7 operation. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Single Grain

DECEMBER 4, 2023

Risk Mitigation : By operating in multiple markets, you reduce dependency on a single market, thus mitigating risks associated with economic or political instability in one region. Staying Ahead in the Global Market First-Mover Advantage : Entering a new market early can give you a competitive edge.

Work Management 59

Work Management Contingency Planning Marketing Management Top of Funnel 59

Contently

AUGUST 22, 2019

After all, if a pre-med student uses an MD Financial calculator to pick a med school, they’re way more likely to consult the brand’s content as they grow in their career. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty. Citi Entertainment. Let’s be honest.

Examples 145

Examples Content Marketing Paid Search Agency Content 145

Biznology

APRIL 25, 2016

All of that revenue involved consulting services. Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

accelerate agency

MARCH 29, 2023

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. Validate your idea using these three steps: Start with a competitive analysis First, run a competitive analysis.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters.

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40