markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Reconnecting with past customers and leads. Validating direct marketing lists. Following up on direct mail campaigns.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Ambal's Amusings

NOVEMBER 12, 2009

Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Hinge Marketing

NOVEMBER 12, 2015

A version of this article was originally published in Disclosures magazine. Many accounting firms are reluctant marketers, spending less on average than other professional services industries. As satisfied customers, they are more likely to think of you first when they have a need.

Cost per Acquisition 48

Cost per Acquisition CPA Work Management Marketing Management 48

markempa

JANUARY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). What does this mean?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This leads to a problem that affects 87% of B2B marketers. Survey: CMOs feel the power I often ask CEOs how they measure marketing success.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Entrepreneur magazine (February 06) says is a must read for sales managers. Continue reading if you want to see the questions I plan to ask Jill.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Present VP of Customer Engagement at Box and renowned business leader, Lauren Vaccarello, excels in driving growth and leveraging integrative marketing techniques.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Sarah Worsham ( @sazbean ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. Velocity's The B2B Content Marketing Workbook. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Meghan Biro. MeghanMBiro. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Meghan Biro. MeghanMBiro. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B marketers need to do more for their sales team than just throwing leads over the wall. This is an opportunity for marketing leaders to shine.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Ambal's Amusings

DECEMBER 7, 2009

So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100

Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way. And content marketing is neither of those things.

Lead Ranking 74

Lead Ranking Enterprise Management Work Management Marketing Management 74