Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. I really do.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 27, 2010

Great conferences have impact that lasts long after the day (or two or three) that they occur. MarketingProfs’ B2B Forum is one of those conferences. How to use social media for B2B (christopherakoch.com). MarketingProfs B2B Forum: Integrating Social Media into Overall Strategy (mpdailyfix.com). Tweet This Post.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Examples of how you do this are: Make them visible on social networks.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. How to use social media for B2B (christopherakoch.com). Create an editorial calendar with a new topic at least each quarter (e.g.,

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JULY 16, 2009

Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). What would you change on this list?

Peer-to-peer 100

Peer-to-peer Practices Thought Leadership Best Practices 100

Chris Koch

JULY 16, 2009

Integrate the council into other activities, such as conferences, social media, and reference programs. Create a reliable content output stream to keep customers engaged and coming back. Consider an external company as a co-sponsor to bring fresh perspective (and to share the workload). What would you change on this list?

Peer-to-peer 100

Peer-to-peer Thought Leadership Practices Best Practices 100

Chris Koch

AUGUST 21, 2009

What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

AUGUST 21, 2009

What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

JUNE 16, 2009

You can seek out the best thinkers in marketing—people that you’ve paid money to go see at conferences—and listen to what they have to say anytime, for free. The two subject areas I’m most interested in in my role at ITSMA are B2B marketing in general and social media in particular. Think about it. Nobody knows but me.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JULY 22, 2011

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. Isn’t that sad? Hey, but that’s how it is.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. The inefficiency and expense of this process for the agencies was tough to justify even in the glory days of trade journalism, conferences, and trade shows. As in dead. Don’t do it anymore. Control kills placement.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. What are some qualities of a good social media voice?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

FEBRUARY 5, 2010

What types of vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). If not, can they envision you moving into that role—i.e.,

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 29, 2011

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. It was like letting a dumb teenager into one of McKinsey’s glass conference rooms with a stack of fireworks and handing him a match.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100