Kaon

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Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

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Hubspot Inbound Conference Recap 1 of 9

Kaon

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders.

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Hubspot Inbound Conference 6 of 9

Kaon

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Meet with sales and marketing every week to discuss results and new ideas.

Hubspot 100
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Hubspot Inbound Conference Recap 3 of 9

Kaon

“If you don’t understand the past and make changes in the present, the future is out of your control.” Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR.

Hubspot 100
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Hubspot Inbound Conference Recap 2 of 9

Kaon

More in depth information about her presentation can be found here from the event. Attention paves the way to memory, memory leads to decision making, which then leads to action. What is your 10% message and are you in control of that?

Hubspot 100
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Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.

Hubspot 100
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Hubspot Inbound Conference Recap 9 of 9

Kaon

Three long days of sessions and presentations bundled up in short descriptions. Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. That’s a wrap! Overall, my experience at INBOUND 2015 was awesome and inspirational.

Hubspot 100