The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 10, 2010

For example, don’t let your brand mascot share the spotlight with other characters. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. How can a company’s history be used effectively? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Hubspot

MAY 11, 2010

Question Best Practices -- Dropbox's public launch plan looked like other product launch plans. They had planned to use some pay-per-click advertising, launch at an industry conference and hire a public relations firm. That all sounds pretty smart right? It didn't work for them.

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. In fact, perhaps it means exactly the opposite!

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Standard

MAY 12, 2015

There are countless examples of how Twitter and other social sharing platforms made those revolutions possible. Even with plenty of cautionary tales about individuals using social media to shame companies, not all social media interactions turn into public relations maelstroms. Take the example of Domino’s.

Social Media 40

Social Media Media Opinions Twitter 40

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 160

PR Social Media Paid Content Media 160

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. Make sure you have a “do not pitch to&# list.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Sound off in the comments, and maybe we’ll put together another post with great examples. Awesome post!!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Effective Marketer

JULY 21, 2009

Only then will you be able to really make a good decision. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

You’re likely running educational webinars or speaking at industry conferences. A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Some examples of sponsoring a community event include: Chamber of Commerce meeting.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Convince & Convert

AUGUST 2, 2012

It’s a triumph of public relations, which doesn’t make it less of a triumph. We can use Peter Shankman’s example. The cross-channel complexity, all of the moving parts, such as for example the convergence of paid, owned and earned media, really do ratchet up the need for a longer tenured CMO.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. This is another example of why you need accounts on these sites. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. And at the execution level, it’s an important distinction.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Content Marketing Institute

NOVEMBER 19, 2017

He gains further real-world insights during his annual Agents of Change conference, which attracts nationwide keynote speakers like Jay Baer, Andy Crestodina, and Gini Dietrich. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. For those that have some experience and background on the topic of excellence in customer service and have read one of the many classic books out there, then a lot of it will be just a review of what has already been said. We’ll see.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hubspot

MAY 16, 2014

A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content.

PR 28

PR Press Public Relations Viral Marketing 28