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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

For example, if you meet most of your prospects at conferences, what do you talk about? In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

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10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. This time with a twist.

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10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. This time with a twist.

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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why. As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources.