Customer Experience Matrix
JULY 24, 2008
This is only amusing because I’m researching Eloqua for unrelated reasons these days. I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.)
Customer Experience Matrix
FEBRUARY 23, 2018
So before releasing the CDP Vendor Comparison report – now available here – I added a line for on-premises deployment. A bit of research showed it’s been a topic of discussion but on-premise is now more widely used relating to computer systems. But some clients prefer to keep their data in-house.
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Customer Experience Matrix
MARCH 4, 2018
in cloud adoption -- see, for example, this report from BARC Research. The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.) What is clear is that European firms have generally lagged the U.S.
Customer Experience Matrix
AUGUST 6, 2014
My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.
Customer Experience Matrix
APRIL 2, 2013
By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 More significant, the company continues to have huge losses – it lost $34.4
Customer Experience Matrix
AUGUST 18, 2016
This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. I won’t whine-brag about the amount of work involved but rest assured it was substantial.*
Customer Experience Matrix
DECEMBER 5, 2011
Background research for the workbook suggested that automation costs are from 1% to 5% of an average marketing budget. Recognizing the difference made it easy to prepare a true apples-to-apples comparison, but we could have easily missed it until later the process if we had not used a formal framework.
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